NUROFEN
Life Needs Nurofen
BRIEF
Convince people to chose Nurofen over other cheaper alternatives.
PROBLEM
People are starting to buy cheaper Ibuprofen instead of Nurofen.
INSIGHT
Headaches are one of the most common reasons why people take Nurofen.
IDEA
Target the specific causes of headaches from people’s everyday life, helping them to understand what is causing their pain.
EXECUTION
Rename Nurofen on its packaging as specific causes of headaches on the front, e.g. “Got fired”.
No matter where you are,
there’s a chance you’ll need Nurofen.
We sponsored UFC press conferences where the ‘loud mouths’ are even louder.
And they definitely need a Nurofen.
